Open AccessAn investigation of the relationship between cluster brands and individual brands: A place branding perspective
Author(s) -
Yao Lu
Publication year - 2018
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31274/etd-180810-2983
Subject(s) - perspective (graphical) , place branding , cluster (spacecraft) , advertising , business , marketing , geography , tourism , art , computer science , visual arts , archaeology , programming language