An investigation of the relationship between cluster brands and individual brands: A place branding perspective | Zendy

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An investigation of the relationship between cluster brands and individual brands: A place branding perspective

Author(s) -

Yao Lu

Publication year - 2012

Language(s) - English

Resource type - Dissertations/theses

DOI - 10.31274/etd-180810-2983

Subject(s) - perspective (graphical) , place branding , advertising , cluster (spacecraft) , marketing , business , economic geography , geography , tourism , art , computer science , visual arts , archaeology , programming language

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