Open AccessTrust Types and Mediating Effect of Consumer Trust in m-payment Adoption: An empirical Examination of Vietnamese Consumers
Author(s) -
Tuan Anh Nguyen,
Hiep Pham,
Martin Dick,
Joan Richardson
Publication year - 2021
Publication title -
ajis. australasian journal of information systems/ajis. australian journal of information systems/australian journal of information systems
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.351
H-Index - 18
eISSN - 1326-2238
pISSN - 1039-7841
DOI - 10.3127/ajis.v25i0.3043
Subject(s) - business , payment , marketing , vietnamese , service provider , payment service provider , service (business) , empirical research , mobile payment , finance , linguistics , philosophy , epistemology
This study employs a quantitative method to investigate different types of trust in m-payment adoption. It aims to overcome the limitation of previous studies which are lack of differentiating trust types and investigating any mediating effect to m-payment adoption. Data of the study was collected in Vietnam, one of fastest growing m-payment usage markets globally in 2019. The research found significant and positive impacts of m-payment provider trust, institution-based trust, and seller trust on the overall consumer trust, which then fully mediates the relationships of three trust types and m-payment adoption. The study also revealed that technology trust is embedded in m-payment provider trust, suggesting that the m-payment provider is considered fully responsible for ensuring technology protection from the perspective of the m-payment consumers. The results enable researchers to better understand trust characteristics in m-payment adoption as well as technology adoption in general. In addition, the findings are beneficial to practitioners such as policy makers, consultants, and m-payment service providers to improve different elements of consumer trust, leading to higher m-payment adoption.