Open AccessWhy We Need Open Science Communication Experts
Author(s) -
Michela Vignoli,
Jan Rörden
Publication year - 2019
Publication title -
mitteilungen der vereinigung österreichischer bibliothekarinnen and bibliothekare
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.123
H-Index - 4
eISSN - 2791-4011
pISSN - 1022-2588
DOI - 10.31263/voebm.v72i2.3049
Subject(s) - science communication , outreach , open science , context (archaeology) , social media , scientific communication , scholarly communication , public relations , computer science , communication sciences , data science , world wide web , sociology , political science , science education , geography , library science , pedagogy , physics , archaeology , publishing , astronomy , law
The changing open science landscape leads to new requirements and expectations in terms of dissemination, communication and outreach. With the increasing importance of micro blogging, social media and other interactive Web 2.0 channels for communicating research outcomes to target audiences outside academia, pressure on researchers to apply more marketing-oriented communication strategies and produce related content increases. In this paper we discuss how research dissemination and communication as well as the roles of researchers and science communicators are transforming in an open science context. We argue that the introduction of new science communication roles and positions is necessary to solve current gaps in public science communication.