L’image linguistique du Juif déjouée par les pragmatèmes. Le cas du discours antisémite et antisioniste

The concept of pragmateme as witnessed in various discursive settings is analyzed. It is demonstrated to be dependent on a diaphasic variant at work — it can be felicitously applied to utterances whose value hinges on the communicative context, and it proves inherent to the speech production of a given individual. Likewise, its value may depend on communicative circumstances and might be specific to a given speech community. Convenient examples are provided by the anti-Semitic and anti-Zionist discourses of the acclaimed French performer Dieudonné fanciers. Pragmateme’s instance taken into consideration relies on a single phonetic shape \ʃ ɔ.a.na.nɑ\ likely to correspond to two different spellings [chaud ananas] [Shoah nana]. It misrepresents the figure of a Jew, whose depreciating image tightens the ties between community members, where antiSemitism is perceived as an overarching value.