Open AccessConsumer Buying Behavior for Nondurable Goods
Author(s) -
Binita Manandhar
Publication year - 2019
Language(s) - English
Resource type - Journals
ISSN - 2091-0460
DOI - 10.3126/md.v22i1.30238
Subject(s) - likert scale , marketing , consumer behaviour , quality (philosophy) , business , descriptive statistics , advertising , point (geometry) , point of sale , scale (ratio) , psychology , mathematics , statistics , computer science , developmental psychology , philosophy , physics , geometry , epistemology , quantum mechanics , world wide web
The aims of the study is to analyse consumer buying behavior for non-durable goods. Descriptive and causal research design was used. Structure questionnaires were administered to gather responses. Measurement instrument is based on five point Likert scale. The study confirmed perceived quality influence on consumer purchase decision. There were no significance differences on consumer purchase decision regarding age and income level of respondents.