Open AccessModerating Effect of Celebrity Endorsements on Media Advertisements and Purchase Intention towards Cosmetic Products in Kathmandu Valley
Author(s) -
Gaurav Ojha
Publication year - 2022
Publication title -
the journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2350-8868
DOI - 10.3126/jbm.v6i01.46635
Subject(s) - advertising , psychology , sample (material) , positive relationship , business , social psychology , chemistry , chromatography