Open AccessPrice Strategies And Promotions Which E-Commerce Does In Sales
Author(s) -
Sutikno Sutikno,
Suhartini Suhartini
Publication year - 2020
Publication title -
primanomics
Language(s) - English
Resource type - Journals
eISSN - 2614-6789
pISSN - 1412-632X
DOI - 10.31253/pe.v18i3.399
Subject(s) - test (biology) , value (mathematics) , e commerce , regression analysis , sales promotion , promotion (chess) , econometrics , advertising , reliability (semiconductor) , measure (data warehouse) , scale (ratio) , variables , marketing , business , statistics , economics , mathematics , computer science , sales management , geography , world wide web , biology , paleontology , power (physics) , quantum mechanics , political science , physics , cartography , politics , database , law
The purpose of this study was to determine whether promotions and prices have an effect on sales made by e-commerce. This research was conducted by involving 100 respondents in the city of Tangerang who had shopped at an online store. To determine the relationship between variables with a test research instrument in the form of a scale to measure the variable Promotion (X1) and Price (X2) to Sales. (Y). with the method 1. Validity and Reliability Test; 2. Classical Assumption Test; 3. Multiple Regression Analysis; 4. Hypothesis test, and produce the value of X1 (0.287), X2 (0.148) and the value of R2 (0.144) so that it affects both partially and simultaneously.