Open AccessLuxuriousness of Prestige Brands and Effects of Marketing Mix
Author(s) -
Jieun Kim,
Kim K. P. Johnson
Publication year - 2016
Publication title -
yu'lasia yeon'gu/yurasia yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-6301
pISSN - 1738-3382
DOI - 10.31203/aepa.2016.13.3.007
Subject(s) - prestige , business , marketing , advertising , marketing mix , linguistics , philosophy