Open AccessThe Effect of Benefits of smart donation contents on Donation Intention: Focusing on the Moderating Effect of Consumer Knowledge
Author(s) -
Kyoung-Min Kim,
Seongyeonpark
Publication year - 2016
Publication title -
yu'lasia yeon'gu/yurasia yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-6301
pISSN - 1738-3382
DOI - 10.31203/aepa.2016.13.3.003
Subject(s) - donation , advertising , psychology , marketing , business , social psychology , political science , law