Open AccessAn Exploratory Study on the Customer Perceptions of Coffee Shops: Focusing on Franchise Coffee Shops vs. Independent Coffee Shops
Author(s) -
Ryeong-Ji Park,
Na-Won Cho,
Hyejeung Cho
Publication year - 2015
Publication title -
yu'lasia yeon'gu/yurasia yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-6301
pISSN - 1738-3382
DOI - 10.31203/aepa.2015.12.3.003
Subject(s) - franchise , coffee shop , business , exploratory research , marketing , advertising , perception , agricultural science , psychology , environmental science , sociology , neuroscience , anthropology