Open AccessHow Unpleasantness Affects Advertising Avoidance as a Behavioral Outcome on the Internet
Author(s) -
김창중,
진창현
Publication year - 2012
Publication title -
yu'lasia yeon'gu/yurasia yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-6301
pISSN - 1738-3382
DOI - 10.31203/aepa.2012.9.3.006
Subject(s) - outcome (game theory) , psychology , advertising , the internet , business , computer science , economics , microeconomics , world wide web