Open AccessTHE EFFECT OF SOCIAL MEDIA ON IMPULSE BUYING BEHAVIOR DURING THE COVID 19 PANDEMIC
Author(s) -
Sezer Korkmaz,
Fırat SEYHAN
Publication year - 2021
Publication title -
international journal of health management and tourism
Language(s) - English
Resource type - Journals
ISSN - 2458-9608
DOI - 10.31201/ijhmt.994064
Subject(s) - snowball sampling , purchasing , impulse (physics) , social media , structural equation modeling , pandemic , advertising , psychology , covid-19 , business , marketing , social psychology , statistics , computer science , mathematics , medicine , physics , disease , quantum mechanics , pathology , world wide web , infectious disease (medical specialty)
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