Open AccessPERFORMANCE MEASUREMENT OF "SAHABAT" COFFEE INDUSTRY IN LUBUKLINGGAU: APPLICATION OF BALANCED SCORECARD (BSC)
Author(s) -
Wiwik Aspriyati,
Apri Andani,
Ketut Sukiyono
Publication year - 2017
Publication title -
jurnal agrisep
Language(s) - English
Resource type - Journals
eISSN - 2579-9959
pISSN - 1412-8837
DOI - 10.31186/jagrisep.16.2.177-190
Subject(s) - balanced scorecard , business , business process , productivity , marketing , performance measurement , customer satisfaction , perspective (graphical) , process management , computer science , economics , work in process , artificial intelligence , macroeconomics
The purpose of this research is firstly to measure the company performance of Ground Coffee Sahabat viewed from the perspective of finance, customers, internal business processes, learning and growth. Second to recommend strategies that should be applied in the future. The method used is Balanced Scorecard (BSC), by measuring equally financially and non-financially, divided into four perspectives: financial, customer, internal business processes, learning and growth. The results showed that the company performance of Ground Coffee Sahabat based on financial perspective is good with the number of score 4, the perspective of the customer category good with the number of score 1, internal business process perspective in the category of good with a score of 5, and learning and growth perspective also in good category with score 1. Overall the performance of this company can be said good with the overall weighting value of 0.7 and is on the scale of business "good". In the future strategy recommendations, the company further improves financial performance in generating profits, increasing sales, providing better service to customers, expanding the marketing area, expanding the form of cooperation with suppliers, increasing production numbers, better able to retain employees, and improve employee productivity. Keywords: Corporate Performance, Balanced Scorecard (BSC), Strategy