Open AccessSTRATEGI PEMASARAN TEH HITAM MERK “ALAM DEMPO” PADA CV. KARYA SEJAHTERA PAGAR ALAM
Author(s) -
Tiffany Siti Khadijah,
Irnad,
Satria Putra Utama
Publication year - 2016
Publication title -
jurnal agrisep
Language(s) - English
Resource type - Journals
eISSN - 2579-9959
pISSN - 1412-8837
DOI - 10.31186/jagrisep.15.2.213-222
Subject(s) - analytic hierarchy process , promotion (chess) , marketing , business , hierarchy , marketing strategy , engineering , business administration , operations research , economics , political science , politics , law , market economy
This study aims to determine the main criterion used in marketing strategies and the strategies marketing appropriate and effective in marketing black tea brands “Alam Dempo’’ on CV. Karya Sejahtera. The primary data was obtained from interviews and secondary data obtained from the data from of the company, regulations, and others data from the related agencies. The data was analyzed by using the AHP (Analytical Hierarchy Process) with Application Expert Choice 11. The results of research show that the criteria becomes main priority election marketing strategies black tea was is competitor with weight 0.385. This occurred due to large number of business contractors packaging black tea other products. To alternate top priority marketing strategies was chosen by method AHP is promotion strategy with weight 0,360. Keywords: blacktea, marketing strategy, AHP (Analitycal Hierarchy Process)