Open AccessRHETORICAL DISCURSIVE STRATEGIES OF IS POSTS ON FACEBOOK
Author(s) -
Lect. Hamid Tarad Lafta,
Assistant Professor . Hanita Hassan,
Assi.Prof. Dr Farah Abdul-Jabbar Al-Manaseer
Publication year - 2022
Publication title -
lārk
Language(s) - English
Resource type - Journals
eISSN - 2663-5836
pISSN - 1999-5601
DOI - 10.31185/lark.vol2.iss45.2410
Subject(s) - rhetoric , rhetorical question , categorization , hyperbole , lexicalization , sociology , ideology , linguistics , generalization , critical discourse analysis , social psychology , politics , psychology , epistemology , political science , law , philosophy , metaphor
This article investigates and identifies the concept of the self – other representations in IS posts on the FACEBOOK wall, the data involved twenty posts to be analyzed qualitatively. The study is conducted through Fairclough’s CDA (1995) approach and Van Dijk (2006) ideological square model. The article concluded that IS uses several discursive techniques to positively represent the group to the public; while they negatively represent the Muslims and non-muslims. IS deployed several rhetoric strategies to legitimatize its arguments, including actor description, authority, categorization, comparison, generalization, hyperbole, and lexicalization.