Cultural Appropriation, Design, and Gender in Calendar Posters in China (1912-1949) | Zendy

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Cultural Appropriation, Design, and Gender in Calendar Posters in China (1912-1949)

Author(s) -

Sandy Ng

Publication year - 2019

Publication title -

cubic journal

Language(s) - English

Resource type - Journals

eISSN - 2589-7101

pISSN - 2589-7098

DOI - 10.31182/cubic.2019.2.018

Subject(s) - appropriation , modernization theory , china , context (archaeology) , narrative , identity (music) , adaptation (eye) , sociology , aesthetics , gender studies , history , visual arts , art , political science , psychology , literature , linguistics , law , philosophy , archaeology , neuroscience

This three image-essay looks at how depictions of modern woman were central in advertising designs and imported products in the context of gender, identity, and design in early twentieth-century China. The adaptation of EuroAmerican concepts, linked to modernisation in local contexts resulted in both the production of hybrid poster designs to promote merchandise, they embody gender fluid design. This essay uses three specific images to situate objects, image and context, before highlighting specific elements contained within each as examples of mid-century gender narratives.

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