Open AccessQuality improvement of the e-commerce website using integration of Kano model-ipa with QFD approach
Author(s) -
Amalina Shadrina,
Zulfa Fitri Ikatrinasari
Publication year - 2021
Publication title -
operational research in engineering sciences: theory and applications/operational research in engineering sciences: theory and applications.
Language(s) - English
Resource type - Journals
eISSN - 2620-1747
pISSN - 2620-1607
DOI - 10.31181/oresta20403001s
Subject(s) - e commerce , reliability (semiconductor) , quality function deployment , quality (philosophy) , kano model , customer satisfaction , quality management , computer science , marketing , knowledge management , service quality , business , world wide web , new product development , service (business) , power (physics) , philosophy , physics , epistemology , quantum mechanics
This study was conducted to analyze the quality of e-commerce websites, find out which items need improvement, and make improvement design e-commerce websites. This study uses the kano model and Importance Performance Analysis approach based on 7 dimensions with 39 attributes. This study used the survey results from 103 respondents who regularly use the e-commerce website Tokopedia.com. The results of the questionnaire through the validity and reliability tests were used to analyze the reliability of items and the feasibility of the results of the questionnaire. After that, the results of the questionnaire through the corellation and hypothesis tests were used to know the relationship between variables. The findings show that 7 attributes influence customer satisfaction. However, the findings are still nowhere near the expectations. Thus, it requires being the focus of improvement. Improvements in design of 7 attributes in the form of House of Quality with 6 technical features needed to improve the quality of e-commerce website Tokopedia.com. Therefore, effective management strategies can be applied to overcome the intense competition in the e-commerce industry.