Open AccessStrategi Marketing Lembaga Pendidikan Islam “The Outstanding School Of Muhammadiyah Jawa Timur” Di SMP Muhammadiyah 12 Sendangagung Paciran-Lamongan
Author(s) -
Ahmad Muazar Habibi,
Akhtim Wahyuni
Publication year - 2020
Publication title -
international journal on integrated education
Language(s) - English
Resource type - Journals
eISSN - 2620-3502
pISSN - 2615-3785
DOI - 10.31149/ijie.v3i5.437
Subject(s) - promotion (chess) , documentation , islam , product (mathematics) , business , business administration , quality (philosophy) , marketing mix , marketing , marketing strategy , sociology , political science , geography , computer science , mathematics , philosophy , geometry , archaeology , epistemology , politics , law , programming language
The Marketing Strategy Islamic Education Institution is important as a school for The Outstanding School of Muhammadiyah East Java. Research at SMP M 12 Sendangagung. Problem formulation: (1) How is the Marketing Strategy of SMP M 12 Sendangagung? (2) What are the Supporting Factors of Marketing Strategy at SMP M 12 Sendangagung? (3) What Are the Inhibiting Factors of Marketing Strategy at SMP M 12 Sendangagung? Descriptive approach qualitative method. Data collection techniques: observation, interviews, and documentation. The research results of SMP (Middle School) Muhammadiyah 12 Lamongan are marketing strategies by improving quality, applying mix marketing strategies 7P (Product, Price, Promotion, Place, People, Process, and Physical Evidence. Supporting factors of marketing strategy: (a) SMP M 12 Sendangagung in the area of Islamic boarding schools Al Islah, (b) The daily language of Arabic and English students, (c) Strategic area, (d) Promotion through internet media or websites; (e) Strategic places. Inhibiting factors: (a) of human resources for promotion; ( b) Traffic, (c) Expansion, (d) Competitive school locations are many, (e) Administrative staff are only administration staff.