Open AccessAreas of Interest (AOI) on marketing mix elements of green and non-green products in customer decision making
Author(s) -
Aida Azlina Mansor,
Salmi Mohd Isa
Publication year - 2022
Publication title -
neuroscience research notes
Language(s) - English
Resource type - Journals
ISSN - 2576-828X
DOI - 10.31117/neuroscirn.v5i3.174
Subject(s) - eye tracking , purchasing , marketing , green marketing , marketing mix , product (mathematics) , business , promotion (chess) , function (biology) , perspective (graphical) , gaze , computer science , advertising , artificial intelligence , geometry , mathematics , evolutionary biology , politics , political science , law , biology