Open AccessOnline Purchase Intention: A Study Among Gen X in Malaysia
Author(s) -
Anushia Chelvarayan,
Lim Fu Hao,
Sook Fern Yeo,
Hazlaili Hashim
Publication year - 2022
Publication title -
international journal of entrepreneurship, business, and creative economy
Language(s) - English
Resource type - Journals
eISSN - 2775-3107
pISSN - 2775-3085
DOI - 10.31098/ijebce.v2i1.735
Subject(s) - business , popularity , marketing , product (mathematics) , quality (philosophy) , government (linguistics) , relevance (law) , customer satisfaction , advertising , service quality , the internet , service (business) , competitive advantage , psychology , social psychology , philosophy , linguistics , geometry , mathematics , epistemology , world wide web , political science , computer science , law
In recent years, changes in the commercial sector, combined with the increasing popularity of the Internet, have made Malaysian businesses increasingly conscious of the relevance of E-business in establishing a competitive edge in the worldwide market. As a result, knowing the elements that drive online purchase intention could help marketers create more effective marketing techniques for specific categories. Trust, product and service quality, customer satisfaction, and delivery speed are the four characteristics that influence online purchase intention in this study. According to 203 Generation X respondents, three characteristics had a significant impact on online purchase intention. The only exception was the product and service quality. The data and information acquired in this study will aid researchers, online platform developers, financial institutions, marketers, and the government because we will be able to examine and understand the elements that encourage Gen X in Malaysia to purchase online.