Open AccessThe Influence of Social Media Marketing, Customer Engagement and Digital Advertising on Brand Trust (Go-Jek Users as Research Objects)
Author(s) -
Agung Prayitno,
Ade Putriani,
Andi Wibowo,
Vicky F Sanjaya
Publication year - 2021
Publication title -
international journal of creative business and management
Language(s) - English
Resource type - Journals
eISSN - 2775-7862
pISSN - 2775-7668
DOI - 10.31098/ijcbm.v1i2.4193
Subject(s) - cronbach's alpha , customer engagement , reliability (semiconductor) , social media , advertising , test (biology) , sample (material) , business , marketing , psychology , computer science , service (business) , world wide web , paleontology , power (physics) , chemistry , physics , chromatography , quantum mechanics , biology
This study aims to see the effect of social media marketing on customer engagement and brand trust. The sample of this research is people who use go-jek and have used go-jek with a total of 55 respondents. The validity test uses the loading factor value and the reliability test uses the Cronbach`c alpha value and the composite reliability is based on the PLS application. In addition, from third parties submitted by all parties. The weakness of this research is the relatively small number of respondents.