Open AccessInnovation as A SME Recovery Strategy during The Covid-19 Pandemic in Yogyakarta
Author(s) -
Abdul Ghofar,
Mohamad Irhas Effendi,
Muhamad Kundarto,
Bunga Alfausta Amallia,
Trisna Adisti
Publication year - 2021
Publication title -
research synergy foundation conference proceedings series/research synergy foundation conference proceeding series
Language(s) - English
Resource type - Journals
eISSN - 2807-6699
pISSN - 2807-5803
DOI - 10.31098/bmss.v1i3.328
Subject(s) - business , covid-19 , context (archaeology) , pandemic , industrial organization , multidisciplinary approach , production (economics) , marketing , economics , medicine , paleontology , social science , disease , macroeconomics , pathology , sociology , infectious disease (medical specialty) , biology
The COVID-19 widespread has hurt all economies around the world. In this context, it is hoped that many SMEs will implement a new normal strategy pattern that requires changes in business and management after the pandemic. This research aims to present a multidisciplinary methodological approach to guide SMEs in innovating products for new markets and utilizing limited resources with appropriate strategies. The results showed that. In Yogyakarta, Indonesia, the SME industrial sector prefers a differentiation strategy over cost advantage to drive SME performance. This sector has introduced the practice of using e-commerce which has initially been to reduce production costs to be unique innovations in the market with unique or different products and services offered by companies and improve the performance of SMEs.