Open AccessEncouraging Traditional Market through Customer Satisfaction
Author(s) -
Didit Welly Udjianto,
Rini Astuti,
Sri Hastuti,
Thala Nugra Muharam
Publication year - 2021
Publication title -
research synergy foundation conference proceedings series/research synergy foundation conference proceeding series
Language(s) - English
Resource type - Journals
eISSN - 2807-6699
pISSN - 2807-5803
DOI - 10.31098/bmss.v1i3.297
Subject(s) - customer satisfaction , business , revenue , marketing , independence (probability theory) , product (mathematics) , quality (philosophy) , finance , statistics , geometry , mathematics , philosophy , epistemology
Progress of village development is very dependent on the financial independence of the village. Financial independence is reflected in the amount of original village income. One source of original village income comes from market retribution. Market retribution revenue will increase if the market can develop properly. Customer satisfaction is the key to the success of a market. This study analyzes consumer satisfaction at Kembangsari Market, Srimartani Village, Bantul Regency, and the factors that influence satisfaction using a logistic regression model. The results showed that the level of consumer satisfaction was 72.71 percent. Factors that influence consumer satisfaction are easy-to-market accessibility, good product quality, and guarantees provided. Infrastructure factors and the responsibility of traders have not been able to increase customer satisfaction.