CANVAS MODEL INNOVATION ON DELIVERY CONTROL

The illicit trade, especially for drug and food, has risen due to shifting in information technology and lifestyle. Various data compiled from the Pangea Operation showed an increase of illicit drugs and food sold online within 2015-2018; meanwhile estimated 50,86% of illegal goods came from consignment/postal service in 2016. The Indonesian FDA Jakarta Regional Office and The Regional Office of DGCE Jakarta implemented cooperation in monitoring the consignment of drugs and food through Pasar Baru Post Office since 2019. From the case study, this research aims to (1) conduct an analysis of regulatory changes that encourage the urgency of innovation in controlling consignments; and (2) perform an innovative analysis on the control of the consignments.  The analysis proposes a qualitative method using field observation and interview with the officers from both institutions. Secondary data is also carried out by analyzing documents, regulations, and reports related to these activities. The tools used are the Business Model Canvas with three stages and analyzed nine elements. The result showed that the business model canvas used in this study creates a mutual understanding or perception among both institutions involved in the activity. The equal perception is an effective strategy before implementing other arrangements.