Open AccessCharacteristics On Culinary Packaging Design Of Ayam Betutu In Denpasar
Author(s) -
Ni Luh Desi In Diana Sari,
Ni Ketut Pande Sarjani
Publication year - 2017
Publication title -
mudra
Language(s) - English
Resource type - Journals
eISSN - 2541-0407
pISSN - 0854-3461
DOI - 10.31091/mudra.v31i3.52
Subject(s) - nonprobability sampling , accidental sampling , package design , documentation , appeal , engineering , computer science , manufacturing engineering , medicine , environmental health , population , law , political science , programming language
The specific objective to be achieved in this research is to identify the characteristics of packaging design that is used to package a culinary ayam betutu in the city of Denpasar. Results of identification by the helpful to formulate criteria for packaging culinary design of/lyum Betutu, which can be used as a guide in creating innovative packaging design (Packaging Design Brief).This research is a qualitative descriptive study. Sources of data obtained through purposive sampling method performed by accidental sampling technique. Sampling is performed in the restaurant as a place selling Ayam Betutu which are spread throughout the city of Denpasar. Data collection techniques performed through observation, documentation and interview.The results achieved are the types of packaging used to pack a culinary of Ayam Betutu in the city of Denpasar. Collecting the results are determined based on the classication of materials, visual appeal, the appeal of practical and packaging criteria.Keywords: Packaging design, Ayam Betutu, Denpasar, Bali typical souvenirs.