Open AccessNOSTALGIA AS A PSYCHOLOGICAL FACTOR OF CONSUMER BEHAVIOR
Author(s) -
Tamara Kh. Nevstrueva,
AUTHOR_ID
Publication year - 2021
Publication title -
socialʹnye i gumanitarnye nauki na dalʹnem vostoke
Language(s) - English
Resource type - Journals
ISSN - 1992-2868
DOI - 10.31079/1992-2868-2021-18-4-39-47
Subject(s) - neuromarketing , phenomenon , psychology , discipline , incentive , conceptual model , consumer behaviour , marketing , social psychology , advertising , aesthetics , cognitive psychology , sociology , epistemology , business , economics , social science , art , microeconomics , philosophy
Nostalgia as a psychological phenomenon is considered in the historical conceptual and disciplinary transformation of the problem. Emphasis is placed on the marketing model of nostalgia (commersalization of nostalgia). The article deals with the psychological foundations of the marketing model, presents domestic and foreign research and projects of neuromarketing orienta-tion, based on taking into account the various incentives for consumer activity (smells, music, food, visual, images, etc.).