Open AccessCONCERNING THE VERBALIZATION OF CORPORATE VALUES
Author(s) -
L.V. Minaeva,
AUTHOR_ID
Publication year - 2021
Publication title -
socialʹnye i gumanitarnye nauki na dalʹnem vostoke
Language(s) - English
Resource type - Journals
ISSN - 1992-2868
DOI - 10.31079/1992-2868-2021-18-1-83-88
Subject(s) - lexis , representation (politics) , focus (optics) , linguistics , cognitive linguistics , cognition , corporate communication , sociology , psychology , business , corporate social responsibility , public relations , political science , philosophy , physics , optics , neuroscience , politics , law
The article considers the verbalization of corporate values which play an important role in shaping the positive image of a company. The cognitive linguistics theory helps to gain a deeper insight into the verbal expression of the concepts used by companies to formulate their corporate values. The first part of the paper outlines the significance of corporate values as part of corporate culture. Then the discussion addresses the basics of cognitive research of lexis. After that the focus moves on to the analysis of the concepts “integrity” and “leadership” which are most frequently used in the description of corporate values. The research shows that the verbal representation of the concepts in English business discourse is determined by the principles of doing international business