
Origin of the Concept of Relationship Marketing and Theoretical Approaches to Defining It
Author(s) -
В. П. Неганова,
V. M. Sedelnikov
Publication year - 2018
Publication title -
žurnal èkonomičeskoj teorii
Language(s) - English
Resource type - Journals
ISSN - 2073-6517
DOI - 10.31063/2073-6517/2018.15-2.11
Subject(s) - epistemology , mathematics , management science , economics , philosophy