Open AccessEffects of Electronic Word-of-Mouth on Consumers Purchase Intentions Through Brand Association in Iran Perspective
Author(s) -
Yousef Sharifpour
Publication year - 2018
Publication title -
management
Language(s) - English
Resource type - Journals
eISSN - 1846-3363
pISSN - 1331-0194
DOI - 10.31058/j.mana.2018.21001
Subject(s) - perspective (graphical) , association (psychology) , advertising , word of mouth , business , marketing , psychology , computer science , artificial intelligence , psychotherapist