Open AccessRelation between Preference for Local or Global Brands and Various Demographic Features of Consumer
Author(s) -
Aakriti Goyal,
Bharat Khurana,
L. N. Koli
Publication year - 2019
Publication title -
international journal of engineering and management research
Language(s) - English
Resource type - Journals
eISSN - 2394-6962
pISSN - 2250-0758
DOI - 10.31033/ijemr.9.3.22
Subject(s) - preference , relation (database) , advertising , business , geography , statistics , computer science , mathematics , data mining