The Impact of Co-Creation with Customers on Service Innovation in the Moroccan Context
Author(s) -
Yousfi Aouad,
Sahar Aboueljaouad
Publication year - 2019
Publication title -
international journal of engineering and management research
Language(s) - English
Resource type - Journals
eISSN - 2394-6962
pISSN - 2250-0758
DOI - 10.31033/ijemr.9.2.6
Subject(s) - service innovation , business , context (archaeology) , service (business) , co creation , competitive advantage , marketing , knowledge management , patent analysis , industrial organization , process management , computer science , data science , paleontology , biology
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