Open AccessThe Impact of Co-Creation with Customers on Service Innovation in the Moroccan Context
Author(s) -
Yousfi Aouad,
Sahar Aboueljaouad
Publication year - 2019
Publication title -
international journal of engineering and management research
Language(s) - English
Resource type - Journals
eISSN - 2394-6962
pISSN - 2250-0758
DOI - 10.31033/ijemr.9.2.6
Subject(s) - business , context (archaeology) , service (business) , service innovation , co creation , process management , knowledge management , marketing , computer science , geography , archaeology