Open AccessThe Impact of Brand Image and Marketing Mix on Buying Decision for Toyota Calya
Author(s) -
Barkah Alkhaliq,
R Abdi Sastrawinata,
M Hijiri Aksani
Publication year - 2019
Publication title -
international journal of engineering and management research
Language(s) - English
Resource type - Journals
eISSN - 2394-6962
pISSN - 2250-0758
DOI - 10.31033/ijemr.9.1.9
Subject(s) - brand image , business , marketing , marketing mix , advertising