Open AccessData Analysis study based on Consumer Behavior on Soft Drinks Produced by Coca-Cola India in North Region
Author(s) -
Abhishek Abhishek,
Kavita A. Jain
Publication year - 2022
Publication title -
international journal of engineering and management research
Language(s) - English
Resource type - Journals
eISSN - 2394-6962
pISSN - 2250-0758
DOI - 10.31033/ijemr.12.1.8
Subject(s) - coca cola , cola (plant) , soft drink , government (linguistics) , residence , environmental health , advertising , socioeconomics , geography , medicine , business , traditional medicine , demography , economics , sociology , food science , linguistics , chemistry , philosophy , endocrinology
The Coca-Cola Plant is one of the biggest names in FMCG market in India. It covers 60 percent of soft drink market and also covers drinking water market of India. The Coca-Cola is itself a popular brand with soft drink products among every person from child to old age people. This work mainly presents an analytical study on consumer behavior on soft drinks related to coca-cola India plant. The study was held in the 4 region of India which are Chandigarh, Ambala, Rohtak and Nabipur. Data was collected by the survey and some important observations are concluded. Out of 310 respondents 59.67% respondents are male and 40.32% are female respondents were participated in this survey. The survey is based on age, qualification and area of residence. Maximum male in this region are in favor for stop unhealthy practice in soft drink companies by government. It covers mainly four areas in North region and analysis is done on basis of respondents score.