Open AccessNeuromarketing: A Systematic Review of Scholarly Articles
Author(s) -
Sourabh Bhattacharya,
Moutan Roy
Publication year - 2021
Publication title -
international journal of engineering and management research
Language(s) - English
Resource type - Journals
eISSN - 2394-6962
pISSN - 2250-0758
DOI - 10.31033/ijemr.11.5.23
Subject(s) - neuromarketing , scientific literature , data science , computer science , psychology , neuroscience , biology , paleontology
An extensive review of scientific literature on neuromarketing was conducted for this report. includes a full review of current-day issues of neuromarketing.