Open AccessAnalysis of Willingness to Pay Premium Apple Product Users in Indonesia
Author(s) -
Indra Ayu Fatmala,
Hendra Setiawan
Publication year - 2022
Publication title -
jurnal rekomen (riset ekonomi manajemen)
Language(s) - English
Resource type - Journals
eISSN - 2614-2953
pISSN - 2580-8893
DOI - 10.31002/rn.v5i2.4193
Subject(s) - gadget , advertising , product (mathematics) , business , phenomenon , marketing , brand awareness , willingness to pay , brand equity , brand management , brand extension , economics , mathematics , physics , geometry , algorithm , quantum mechanics , microeconomics