Open AccessTHE EFFECT OF USSD POP-UP NOTIFICATION ADVERTISING ON INTERESTS IN BUYING SME’s PRODUCTS
Author(s) -
Erina Sovania,
Annathasia Puji Erasashanti
Publication year - 2020
Publication title -
jabe (journal of applied business and economic)/journal of applied business and economic
Language(s) - English
Resource type - Journals
eISSN - 2528-6153
pISSN - 2356-4849
DOI - 10.30998/jabe.v6i4.4417
Subject(s) - advertising , descriptive statistics , variables , variable (mathematics) , value (mathematics) , simple linear regression , regression analysis , business , marketing , psychology , statistics , mathematics , mathematical analysis