Open AccessKonsep Diri, Konformitas dan Perilaku Konsumtif pada Remaja
Author(s) -
Eva Suminar,
Tatik Meiyuntari
Publication year - 2016
Publication title -
persona
Language(s) - English
Resource type - Journals
eISSN - 2615-5168
pISSN - 2301-5985
DOI - 10.30996/persona.v4i02.556
Subject(s) - conformity , psychology , consumer behaviour , social psychology , scale (ratio) , quantum mechanics , physics
. . The purpose of this study is to examine the correlation between self-conceptand conformity with adolescent consumer behavior. Research variables were measuredusing a consumer behavior scale, self concept scale and conformity scale. Subjects were60 students at 2nd grade SMA Darut Taqwa Pasuruan. Data were analyzed usingregression analysis. The results showed that self-concept and conformity significantlyassociated with consumer behavior. Separately, self-concept significantly has a negativecorrelation with consumer behavior. Meanwhile, conformity did not correlatesignificantly with consumer behavior.Keywords: Consumer behavior, Self concept, Conformity, Adolescent