Open AccessThe Impact of Instagram Social Media and e-Mouth of words as a Marketing Strategy on Purchasing Decisions
Author(s) -
Estik Hari Prastiwi
Publication year - 2022
Language(s) - English
Resource type - Journals
ISSN - 2775-7935
DOI - 10.30996/die.v13i2.7296
Subject(s) - word of mouth , purchasing , mediation , nonprobability sampling , social media , advertising , sample (material) , brand equity , business , social media marketing , purchasing decision , marketing , data collection , psychology , digital marketing , computer science , sociology , statistics , mathematics , social science , population , chemistry , demography , chromatography , world wide web