Open AccessSTRATEGI KOMUNIKASI PEMASARAN FRESHOES DALAM MENINGKATKAN JUMLAH KONSUMEN
Author(s) -
Nikon Andalas Putra Nuryadin,
Sri Andayani,
Ute Chairus Nasution
Publication year - 2018
Publication title -
jurnal representamen
Language(s) - English
Resource type - Journals
eISSN - 2684-7663
pISSN - 2443-3942
DOI - 10.30996/.v3i02.1418
Subject(s) - marketing , business , promotion (chess) , marketing communication , marketing strategy , personal selling , marketing mix , order (exchange) , sales promotion , social media , direct marketing , advertising , marketing research , sales management , computer science , finance , politics , world wide web , political science , law
This research is of interest the authors of the independent small business world, which aims tofind marketing communications strategy Freshoes done in improving the consumer. The author usesdescriptive qualitative research that describes the marketing communications strategy do freshoes.The data collected to determine the marketing communication strategy using in-depth interviews andobservations of the owner Freshoes, employees as key informants and consumers as well as to test theinformant keabsahaan data. Results of the study also proves that the marketing communicationsstrategy to increase the number of consumers who do freshoes there are two things: first, the theory ofmarketing communication explains that marketers inform you as clearly as he explained the productsthat will be on offer to the target is the customer, the marketing mix (Place, Price, Place, promotion)of these four factors of marketing communication strategies to improve consumers is a factor ofPersonal Selling and promotion (promotion). Researchers recommend that marketing should bepropagated through other media such as social media Facebook and so forth and create your ownwebsite in order to facilitate the wider community.Keywords: Marketing Communications Strategy, Strategy in increasing customer