Open AccessMARKETING VALUE: REDEFINISI FUNGSI DAN MAKNA BRAND
Author(s) -
Moh. Muzwir R. Luntajo
Publication year - 2016
Publication title -
jurnal ilmiah al-syir'ah/jurnal ilmiah al-syir'ah
Language(s) - English
Resource type - Journals
eISSN - 2528-0368
pISSN - 1693-4202
DOI - 10.30984/as.v4i1.212
Subject(s) - business , marketing , brand equity , brand management , advertising , product (mathematics) , brand extension , brand awareness , value (mathematics) , mathematics , statistics , geometry
Brand in this time in global economic environment non again just a name. At marketing company, brand do not simply soul have to all product, but more than that. When branding have become the spirit company, hence each every product will be saleable by it self. That's one of the 'core' a marketing company in improving its customer base