Open AccessSTRATEGI PEMASARAN AGEN ASURANSI PRULINK SYARIAH DI KABUPATEN JEPARA
Author(s) -
Edi Susilo,
Maghfirotun Nikmah
Publication year - 2018
Publication title -
ekonomi syariah/jurnal ekonomika syariah
Language(s) - English
Resource type - Journals
eISSN - 2614-7890
pISSN - 2614-8110
DOI - 10.30983/es.v2i2.665
Subject(s) - business , closing (real estate) , documentation , marketing , presentation (obstetrics) , data presentation , excellence , actuarial science , finance , computer science , medicine , political science , law , radiology , programming language
This study aims to analyze insurance agent marketing strategies to get new customers of Sharia Prulink Insurance in Jepara Regency. The study used descriptive analytical qualitative methods. Data obtained by observation, interviews, literature studies, documentation, data processing, data presentation, and conclusions. The results of the study show that the insurance agent's strategy to get new customers is to maintain a cycle: Planning, Prospects, Approaches, Fact Finding, Presentation, Dealing with objections and Closing. To maintain and improve customers, insurance agents take steps: know your costomer (KYC), visit customers regularly; explain the benefits of insurance, serve excellence, willingness to serve customers who need help for their insurance, and awards on customers' birthdays.