Open AccessUSING DYNAMIC CONTENT TO INCREASE RELEVANCE
Author(s) -
Olha Matsyi
Publication year - 2021
Publication title -
vestnik harʹkovskogo nacionalʹnogo avtomobilʹno-dorožnogo universiteta
Language(s) - English
Resource type - Journals
eISSN - 2521-1773
pISSN - 2219-5548
DOI - 10.30977/bul.2219-5548.2021.92.1.34
Subject(s) - relevance (law) , content (measure theory) , process (computing) , computer science , dynamic web page , resource (disambiguation) , information retrieval , mathematics , web page , world wide web , political science , mathematical analysis , computer network , law , operating system
This article explores the process of using dynamic content to increase the relevance and conversion rate of a web resource. The main advantage of this approach is that it does not require the creation of additional pages of the site, increases the relevance of the content and, consequently, the likelihood of obtaining the effect of conversion.