
THE CONCEPT OF CREATIVITY IN JOURNALISM
Author(s) -
Stepan Kost
Publication year - 2021
Language(s) - English
Resource type - Reports
DOI - 10.30970/vjo.2021.50.11092
Subject(s) - creativity , journalism , epistemology , sociology , psychology , aesthetics , pedagogy , social psychology , media studies , philosophy
The article analyzes some theoretical and practical aspects of creativity. The author shares his opinion that the concept of creativity belongs to the fundamental concepts of philosophy, psychology, literature, art, pedagogy. Creativity is one of the important concepts of the theory of journalism. The author does not agree with the extended definition of creativity. He believes that journalistic activity becomes creativity when it is free and associated with the creation and establishment of new national and universal values, with the highest intensity of intellectual and moral strength of the journalist, when journalism is a manifestation of civic position, when this activity combines professional skills and perfect literary form.The author also believes that literary skill and the skill of a journalist are not identical concepts, because literary skill is a component of journalistic skill.