
MARKETING COMMUNICATIONS EQUIPMENT IN SHAPING THE IMAGE OF TOURISM ENTERPRISES
Author(s) -
Nazarii Mandiuk
Publication year - 2016
Publication title -
visnyk of the lviv university. series international relations
Language(s) - English
DOI - 10.30970/vir.2016.40.0.9528
Subject(s) - tourism , marketing , promotion (chess) , business , product (mathematics) , pace , advertising , marketing mix , sales promotion , digital marketing , return on marketing investment , marketing research , direct marketing , integrated marketing communications , marketing management , relationship marketing , political science , sales management , geography , geometry , mathematics , geodesy , politics , law