Open AccessCompetitiveness of hotel businesses: resources, risks, strategy of management
Author(s) -
Igor Pandyak
Publication year - 2018
Publication title -
vìsnik lʹvìvsʹkogo unìversitetu. serìâ geografìčna
Language(s) - English
Resource type - Journals
eISSN - 2415-7201
pISSN - 2078-6441
DOI - 10.30970/vgg.2018.52.10188
Subject(s) - business , competitive advantage , diversification (marketing strategy) , marketing , quality (philosophy) , competition (biology) , service (business) , hospitality industry , industrial organization , service quality , hospitality , tourism , ecology , philosophy , epistemology , political science , law , biology
The methodological bases of hotel business competitiveness management were analysed. The semantics of the concepts of “competitiveness” and “competitive advantages” were specified. The classification of competitiveness for the hotel business was outlined. The basic resources of competitiveness of hotel enterprises such as corporate style, quality of service, location, material and technical base, price were analysed.The emphasis was on the importance of the firm's style in competitiveness, on the need for a creative approach in its formation and implementation. The connection between the brand style and service standards, their role in the development of the brand of hotel enterprises was revealed. The influence on competitiveness of hotel enterprises during the last 20–25 years of profile diversification, influence of changes in customer demand on segments of hotel enterprises has been described.The threat of competitiveness of hotel enterprises to diversify the overall image of the hotel units was analysed. The risks of loss of competitiveness at a certain stage of development of hotel enterprises and the need for flexibility in the strategy of managing the market resilience of hospitality establishments have been identified. The principles of avoiding the loss of competitiveness of hotel establishments in the formation of the development strategy were proposed.Key words: hotel service, quality of hotel services, competitiveness, competitive advantages of hotels, hotel competitiveness management, competitiveness resources, hotel competitiveness risks, development strategy, development model.