Open AccessUse of marketing and effective management as of promotion of tourism product in international tourism market
Author(s) -
S. Terebukh
Publication year - 2013
Publication title -
vìsnik lʹvìvsʹkogo unìversitetu. serìâ geografìčna
Language(s) - English
Resource type - Journals
eISSN - 2415-7201
pISSN - 2078-6441
DOI - 10.30970/vgg.2013.43.1727
Subject(s) - tourism , business , marketing , promotion (chess) , product (mathematics) , marketing management , key (lock) , political science , geometry , mathematics , politics , law , ecology , biology
This article considers the main provisions effective use of marketing and management as a means of promoting tourism product in the international market, factors impact on the demand and supply of tourism services and key trends in changing requirements and expectations of tourists. Keywords: marketing, management, tourism product, the international market of tourist services.