Open AccessMarketing management activities of domestic firms in the Ukrainian market of tourist services
Author(s) -
I. Zhuk
Publication year - 2013
Publication title -
vìsnik lʹvìvsʹkogo unìversitetu. serìâ geografìčna
Language(s) - English
Resource type - Journals
eISSN - 2415-7201
pISSN - 2078-6441
DOI - 10.30970/vgg.2013.43.1705
Subject(s) - business , marketing , marketing management , tourism , marketing research , ukrainian , marketing strategy , return on marketing investment , business marketing , promotion (chess) , marketing mix , digital marketing , political science , linguistics , philosophy , politics , law
The article deals with the management of domestic marketing in the tourism business. The author conducted a marketing analysis business of Ukrainian tourist market. The role of marketing tools in business entities is highlighted. The conclusions of market research into entities are given. Keywords: tourism service, tourism product, tourism product promotion, tourism market, tourism, marketing, marketing management, marketing tools, entities.