Marketing management activities of domestic firms in the Ukrainian market of tourist services | Zendy

I. Zhuk | Zendy

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Marketing management activities of domestic firms in the Ukrainian market of tourist services

Author(s) -

I. Zhuk

Publication year - 2013

Publication title -

visnyk of the lviv university series geography

Language(s) - English

Resource type - Journals

eISSN - 2415-7201

pISSN - 2078-6441

DOI - 10.30970/vgg.2013.43.1705

Subject(s) - business , marketing , marketing management , tourism , marketing research , ukrainian , marketing strategy , return on marketing investment , business marketing , promotion (chess) , marketing mix , digital marketing , political science , linguistics , philosophy , politics , law

The article deals with the management of domestic marketing in the tourism business. The author conducted a marketing analysis business of Ukrainian tourist market. The role of marketing tools in business entities is highlighted. The conclusions of market research into entities are given. Keywords: tourism service, tourism product, tourism product promotion, tourism market, tourism, marketing, marketing management, marketing tools, entities.

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