Open AccessScientific-methodological principles of creation “Ukrainian amber road” and formation its geotouristic brand
Author(s) -
Andriy Bogucki,
Marta Malska,
Yuriy Zinko,
O. Shevchuk
Publication year - 2013
Publication title -
vìsnik lʹvìvsʹkogo unìversitetu. serìâ geografìčna
Language(s) - English
Resource type - Journals
eISSN - 2415-7201
pISSN - 2078-6441
DOI - 10.30970/vgg.2013.43.1579
Subject(s) - ukrainian , geotourism , promotion (chess) , publicity , political science , geography , economic geography , archaeology , law , tourism , philosophy , linguistics , politics
Analyzed of geological conditions for the formation and territorial distribution of deposits of amber in Ukraine. Elucidates archaeological finds of amber products and associated with them trade routes. Based on the analysis of geological and historical information, as well as objects and activities to promote amber topics elucidates the functioning geotouristic “Ukrainian Amber Road”. Elaborate recommendations for the creation and promotion geotouristic brand associated with national amber road. Key words: amber, deposits, amber products, geotourism, road, brand.