Open AccessANALYSIS OF POSITIONING, PRICING, AND PRODUCT POLICY IN THE MARKETING AREA OF A STORE
Author(s) -
Serhiy Kasian,
Yevheniy Hypskyi,
Iryna Maherramova
Publication year - 2020
Publication title -
vìsnik lʹvìvsʹkogo unìversitetu. serìâ ekonomìčna
Language(s) - English
Resource type - Journals
ISSN - 2078-6115
DOI - 10.30970/ves.2020.59.0.5916
Subject(s) - competitor analysis , marketing , business , product (mathematics) , strengths and weaknesses , service (business) , revenue , purchasing , quality (philosophy) , advertising , geometry , mathematics , philosophy , accounting , epistemology