Open AccessMARKETING COMMUNICATION STRATEGIES OF ENTERPRISES IN THE SYSTEM OF MARKETING VALUE FLOWS EXPANDING
Author(s) -
Serhiy Kasian,
Daria Yuferova,
Aleksander Sapiński
Publication year - 2020
Publication title -
visnyk of the lviv university series economics
Language(s) - English
Resource type - Journals
ISSN - 2078-6115
DOI - 10.30970/ves.2020.58.0.5818
Subject(s) - business , marketing , marketing management , digital marketing , value (mathematics) , marketing strategy , marketing research , computer science , machine learning
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