Open AccessMARKETING COMMUNICATION STRATEGIES OF ENTERPRISES IN THE SYSTEM OF MARKETING VALUE FLOWS EXPANDING
Author(s) -
Serhiy Kasian,
Daria Yuferova,
Aleksander Sapiński,
Wyższa Szkoła Finansów i Prawa w Bielsku-Białej
Publication year - 2020
Publication title -
vìsnik lʹvìvsʹkogo unìversitetu. serìâ ekonomìčna
Language(s) - English
Resource type - Journals
ISSN - 2078-6115
DOI - 10.30970/ves.2020.58.0.5818
Subject(s) - marketing , marketing management , business , marketing strategy , marketing research , return on marketing investment , digital marketing , order (exchange) , the internet , marketing communication , business marketing , business to government , computer science , finance , world wide web